Brilliant Minds pop-up shop concept for Brilliant Minds

Ahead of the 2019 Brilliant Minds conference, Angelo da Silveira collaborated with Roder Sthlm, the event’s in-house agency, to create an experience that invited guests into the future of Swedish creative culture. To bring the concept to life, Angelo assembled collaborators including videografer Maceo Frost, stylist and photographer Paul Edwards, and artist Paloma Demanet, resulting in a pop-up merch shop and a dedicated merchandise line for Brilliant Minds 2019. The space was designed in collaboration with architect Andreas Bozarth Fornell and Venessa Prepic.

Brilliant Minds is one of Europe’s leading innovation and creativity conferences, founded in Stockholm, bringing together global thought leaders, entrepreneurs, artists, and change-makers, with guests including Barack Obama, Greta Thunberg, Pharrell Williams, Naomi Campbell, and Offset.